Posted by: Karenannanina on: July 18, 2016
I was expecting something a bit faster for Britney’s new song but I’m celebrating what we got instead! The traditional club banger seemed inevitable. Britney had been mining the same pop-dance groove on most of her albums after the thrilling days of the super-cool In The Zone. That streetwise album was the one that drew me to her. And this new single, at last, is a return to the kind of music I love. BB (“before Britney”) I was strictly a soul/r&b girl and my jams are still the sweet soul ballads like Joyce Sims’ sublime Move Closer or Lauryn Hill’s heartrending The Sweetest Thing. What makes these tracks great isn’t just the mood, enrapturing though it may be. It’s the addictive tune that keeps playing in your head most of the day, maybe after just one hearing. Make Me was cutting its trails in my brain after just a few seconds. Straight away it corrects the deficit that plagued Britney Jean – lack of memorable melody.
English producer BURNS has endowed Make Me with a much more expansive and (shall we say) reverberant soundscape than she’s used to. It’s colorful, ever-changing, and punctuated by startling electronic flutters. The basic structure is conventional, in the modern idiom, with two-part verses, pre-chorus, chorus and bridge. The verses are confidential, with lots of reverb on the synths and guitars. The pre-chorus is even quieter, but subtly engineers a release with its use of insistent percussion. Then the chorus just explodes into a wall of sound, with choir-like multi-tracked vocals and instruments flooding in and echoing all around you with stunning dynamism. On this occasion, the bridge is G-Eazy’s slick, crystal-clear rap, minimally backed, that steadily builds tension and releases into another thundering chorus, its closing words prefiguring Britney’s “make me”. Then the song disappears with the ghost of an echo.
Britney is in her mid-to-high register, sweet and intimate, breathy and sensuous, articulating more clearly than usual, with none of the croaks and groans favoured by her many imitators; but some of her characteristic sounds, like her little “mmm yeah” are just audible. No doubt we will see the usual journalistic suspects informing us that she “phones in” her vocals, and similar trash talk. Don’t believe a word of it. She’s right there in the moment, fervent, sexual, emotional and committed. If this track is a sign of things to come, it looks like a new Golden Age of Britney is about to dawn.
The Make Me video sees a return to the age-old “writhing in underwear” pattern that was discussed, admired and decried in equal measure back in the era of My Prerogative. For nostalgic Britney fans, it’s kinda comforting to see it again – although some will dub it “trashy”, as they have always done. To borrow a description of the plot, “The video begins with the singer and her girlfriends having lunch together, and telling “Michael”, a hunky young man, to come and meet them that weekend with some of his friends. When Britney tells him that she will be at this mystery meeting, he of course agrees to go. The star is then shown arriving at the Make Me auditions in a flashy BMW, and she watches the men take turns in front of the camera, pouting and showing off their talents. As Britney watches from the sidelines, she wears a glitzy black sheer crop top featuring star motifs, matching heels and a fedora and Daisy Dukes. After the rest of the men have cavorted around in front of the camera, she spots the guy she was chatting to at the beginning of the video. Things then get hot and heavy between the pair as Britney takes him to her bedroom and he plants kisses on her stomach. Britney can be seen in nothing but black underwear as the handsome model climbs on top of her – before the camera cuts off.” (Credit: Daily Mail Online)
I’ll add to this review and upgrade it to “In Depth” when more information becomes available.
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